Creators who actually want to post about your brand.

Receive applications from verified creators, or invite them yourself. You only approve the ones that fit your brand.

Stop chasing creators on social media

Only manually verified creators can apply

Creators who actually want to work with you

List your brand for free Register as a creator

Johanna Lennartsson

@johannalennartsson

“Unwrappa har fått mig att få kontakt med otroliga företag på enklast möjliga sätt! Inget krångel, en ansökan, ett svar och allt har fungerat så bra!”

Within 24h

first applications arrive

Some of our brands

For brands

— 01 / Process

How brands run campaigns on Unwrappa

Three simple steps to publish a campaign and match with creators who genuinely want to work with your brand.

Create your campaign

Describe the products, delivery requirements and who you're looking for. Pick a campaign type: free product PR, paid collaboration with compensation, or a discount-code partnership. Set deadline and slots.

Get applications, or invite creators yourself

Verified creators see your campaign and apply with a pitch, profile and media kit. Or, on Plus, browse all verified creators and invite the ones you want to work with.

Approve, ship and collaborate

Approve the creators that fit and the shipping address is shared automatically. On paid collaborations, a chat opens where you align on brief, approve content and stay in touch throughout the campaign.

Plus

What you do with Plus.

Three things that unlock when you upgrade: run paid collaborations, reach the creators you choose, and keep every collab moving in one place.

Paid collaborations

Add compensation per post on your campaigns. Verified creators apply, you approve, and posting becomes a requirement, not a hope.

Find creators yourself

Browse every verified creator on the platform. Filter by followers, niche and audience. Invite the ones you want with a personal message.

Real-time chat

Chat directly with every creator you match with. Briefs, sample content, approvals and delivery sync. All in one place.

— 02 / Value

Why brands choose this approach

They apply because they want to

Every creator on the platform chose to pitch your brand. That means real enthusiasm and content that actually gets made.

You set the pace

Free product campaigns for PR seeding, forever. Or Plus from 299 SEK/mo when it's time to scale. Run paid collaborations, find creators yourself, and chat in-app.

Vetted creators, real followers

Filter by niche, follower count, and engagement rate. Every creator is manually verified before they can apply.

— 03 / Quality

Quality you can count on

We do the vetting so you don't have to.

Manually vetted creators

Every creator goes through our verification process. No bots, no fake followers, no ghost accounts.

Real engagement, real audiences

We check follower quality and engagement rates before approving any creator on the platform.

You choose who gets your products

Review every pitch before you send anything. No obligation, no commitments, no risk.

Free to list, pay when you scale

Brand profile and one active product campaign are free. Plus from 299 SEK/mo unlocks compensation, creator search and chat.

— 04 / Numbers

The numbers so far

We're just getting started and growing every week.

500+

Verified creators ready to pitch your brand

10+

Categories from beauty to tech to fitness

100%

Of creators manually vetted before they can apply

Free

To list your brand and start receiving pitches

For creators

— 05 / Process

How creators find collaborations on Unwrappa

Three steps from sign-up to your first PR package or paid collaboration.

Browse brands

Explore a curated feed of brands actively seeking influencer partnerships in your niche.

Send your pitch

Apply with a personalized pitch and your media kit explaining why you're a great fit for the brand.

Receive a PR package or an invitation

When a brand approves your application your shipping address is shared and the product is sent. Paying brands can also invite you directly to a paid collaboration. You see the compensation and brief before you accept, and a chat opens right away.

For creators

— Start here

New creator? Start with a media kit

A strong profile starts with a professional media kit. Build yours for free on Mediakitster — then pitch collaborations on Unwrappa with a profile brands trust.

A professional first impression

Bring your follower count, niche and past collaborations together on a clean page brands take seriously.

Show your reach

Highlight engagement and audience demographics so the right brands see your value at a glance.

Stand out in applications

Link your media kit in your Unwrappa profile and make every pitch stronger.

Build your media kit

— 06 / Value

Built for influencers

You don't need to search for brands. We do it for you.

Grow your socials

The right brand collaborations can help your content reach new audiences and grow your following faster.

Save time

Stop looking for the right person to contact. All opportunities are in one place, ready for you to apply.

Free PR or paid collaborations, your call

Apply to free product campaigns for PR packages, or get invited directly to a paid collaboration with compensation per post. No follower minimum. Every brand sets its own range per campaign.

— 07 / Trust

Safe and transparent

Your data is protected, and our process is straightforward. No hidden fees, no spam.

Verified brands only

Every brand is manually approved by us to ensure they're legit and we have the right contact person.

No hidden fees

Creating an account and applying to brands is free. Plus and Pro are optional add-ons, and you see the price before you pay.

Privacy protected

Your info and media kit are only shared with brands you choose to apply to.

Clear expectations

Each brand listing includes what they're offering and what they expect in return.

— 08 / Voices

What creators are saying

“I'm super happy with Unwrappa. A simple, great platform for us smaller creators who want to take the step into the influencer life.”

C@cheillabetina

“Unwrappa has helped me connect with incredible companies in the easiest possible way! No hassle, one application, one reply, and everything has worked so well!”

J@johannalennartsson

“I've had a wonderful experience with Unwrappa! The platform feels smooth and professional, and it's easy to find collaborations that fit my content.”

E@enanashome

— 09 / Pricing

Pricing plans

Run free product campaigns, or pick Plus and Pro for paid collaborations and better placement with creators.

Free

Everything you need to try one PR campaign

0 SEK/ forever

You appear after Plus and Pro
1 active campaign, up to 3 spots
Publish product campaigns with PR packages
Browse every verified creator
Unlock 1 application for free

Get started

Plus

Run paid collaborations and reach creators yourself

299 SEK/ month

Everything in Free, and also:

You appear before every free brand
Unlimited campaigns and spots
Paid collaborations, UGC and commission
See full profiles and every application
Invite creators and chat with them

Upgrade

Pro

First in line with the creators

599 SEK/ month

Everything in Plus, and also:

You appear first of all with creators
Pro badge on your brand
We email every matching creator when your campaign opens
Priority support, answered within one business day

Upgrade

Need help with logistics, storage and creator selection? We can run the whole campaign for you. Contact us

— 10 / Questions

Frequently asked questions.

For brands

Yes. Listing your brand and running a PR campaign is completely free, with no time limit. Plus (299 SEK per month) unlocks the ability to add compensation to your campaigns, the Find Creators feature for sending direct invitations, and chat with creators who apply to your campaigns or accept your invitations.

On Free you run one active product campaign with up to 3 spots and receive applications from verified creators. Plus (299 SEK/mo) unlocks four things: add compensation to your campaigns for paid collaborations, browse and filter every verified creator yourself, send personal direct invitations, and real-time chat with every creator you match with. Pro (599 SEK/mo) adds reach: your brand appears first with creators, carries a Pro badge, and we email every matching creator when your campaign opens.

On Plus you can add compensation per post when you create the campaign. Creators see the compensation and brief before they apply, or directly in the invitation if you reach out yourself. When you approve a creator a chat opens where you align on brief, content and deadlines. On paid collaborations posting becomes a requirement. The creator has been paid for the content you agreed on. The payment itself is handled outside the platform (invoice or direct payment) using your normal process.

Yes. When you create a campaign you can describe a discount-code partnership in the campaign description, for example that the creator gets a personal code to share with their audience. The actual code generation and redemption tracking is handled in your e-commerce stack (Shopify, WooCommerce or similar), not in Unwrappa. It works well for affiliate-style collabs where product seeding is combined with a discount code.

All creators on Unwrappa are manually verified content creators with real followers. They cover beauty, fashion, food, fitness, tech, lifestyle and more. On each campaign you can set a preferred follower range and audience (gender and country) so the right creators can see that your campaign is a fit.

No. You have full control over who joins each campaign. Review every application, the creator's profile and audience data (and their media kit if they uploaded one), and approve only those who fit your campaign.

On paid collaborations posting is a requirement, the creator has been paid to post the content you agreed on. On free PR campaigns you ship the product in exchange for exposure and set the expectation in your brief, but there's no platform-enforced rule that forces the creator to post. Because creators choose to apply, the posting rate is still significantly higher than cold outreach.

Every creator account is manually reviewed by our team. We check follower authenticity, engagement quality, and content consistency before they can apply to any campaign. Bots and accounts with fake engagement are stopped here.

Yes. On each campaign you can describe the products, any compensation (on Plus and Pro), deadline, number of spots, and the creators you'd most like to reach (preferred follower range, audience gender and country). These act as preferences and are shown to creators before they apply. Any verified creator can still apply, but you decide who to approve.

Yes, with Plus or Pro. Find Creators lets you filter through all verified creators and invite specific people to one of your active campaigns. When they accept, an approved application is created and you can coordinate from there in the app.

When a creator applies to one of your campaigns or accepts an invitation, you'll see their shipping address directly in the application view. On Plus and Pro you also get an in-app chat for every application and accepted invitation, whether the campaign is free or paid, so you can coordinate without leaving Unwrappa.

For creators

It's not about the follower count. Any creator with a clear niche, real followers, high-quality content, and a complete Unwrappa profile is welcome to apply.

Yes, the core is free. Creating an account, filling in your profile (which works as your media kit), applying to campaigns, accepting invitations, and using the chat costs nothing. If you want more visibility there are two optional add-ons. Plus (79 SEK/month) and Pro (149 SEK/month) give you priority placement with brands, more applications per month, and early access to new campaigns.

Your public profile, media kit and audience data are visible to brands once you're verified. Your shipping address is only shared with a brand once you apply to one of their campaigns or accept an invitation from them, so you always decide who sees it.

On free PR campaigns the brand sends what's described in the brief, usually a physical product, but sometimes a discount code to order from their website. On paid collaborations you can receive compensation, a product or discount code, or a combination, depending on what the brand offers. Everything is shown clearly on the campaign page before you apply.

On paid collaborations, yes, you've been paid to post the content you agreed on. On free PR campaigns there's no platform-enforced posting rule, applying sets the expectation but it's not required. The brand's expectations are always shown in the campaign brief before you apply.

Some brands browse creators directly and send a personal invitation to one of their campaigns. You can see invitations in your Invitations tab. Accept to start the collaboration with chat included, or decline if it doesn't fit.

The compensation shows directly on the campaign card and in the campaign brief before you apply. You see exactly what you get per post and in total. If a brand invites you directly, the compensation and brief are in the invitation itself, so you can evaluate the collab before saying yes. Free PR campaigns have no compensation, just the product in exchange for exposure.

When you apply to a campaign or accept an invitation, your shipping address is shared with the brand. If the brand is on a paid Unwrappa plan, an in-app chat also opens for your application or invitation, whether the campaign is free or paid, so you can coordinate without leaving Unwrappa.

The short answer is: it depends on your situation, but often yes, partially. According to the Swedish Tax Agency, products you receive in exchange for exposure are considered taxable income, even if there is no formal agreement. The market value of the product determines how much you should report in your tax declaration. Unwrappa is a platform that connects creators with brands. We are not your employer or client, and we are not responsible for your tax situation. It is you as a creator who is responsible for declaring correctly. We recommend keeping detailed records of the products you receive, their market value, and any payments you receive. If you are unsure how to handle this in your tax declaration, you should contact a tax advisor or the Swedish Tax Agency directly for advice based on your specific situation.

Ready to let creators find you?

List your brand for free and start receiving pitches from creators who genuinely want to promote your products.

List your brand free Join as a creator

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