Unwrappa.
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Where brands and creators find each other.

Unwrappa is an influencer marketing platform founded in Sweden. Verified creators apply to campaigns and the brand picks who fits, or the brand invites the creators it wants to work with directly. From PR packages to paid collaborations.

List your brand for freeCreate a creator profile

Free to start. No card for brands, no follower minimum for creators.

Find creators for your brand

What's your niche?

750+ verified creators

across all niches, ready to apply to your campaign

Under 10k followers
80%
10k to 50k
16%
Over 50k
4%

Niche not listed? Every verified creator can apply to your campaign.

Some of the brands on Unwrappa
verified creators
750+
collaborations started on the platform
90+
categories, from beauty to tech
10+
— 01 / How it works

How does Unwrappa work?

Three steps, seen from both sides of the collaboration.

  1. 01

    The brand

    Describe the product, the campaign type and who you'd like to reach. Product seeding is free. Paid posts, UGC and commission are included in Plus and Pro.

    The creator

    You find the campaign in your feed and see the product, requirements, deadline and any compensation straight away.

  2. 02

    The creator

    Write a short pitch about why you're a good fit. Your profile works as your media kit.

    The brand

    Applications come to you. On Plus and Pro you can also invite creators yourself.

  3. 03

    The brand

    Approve the ones that fit. The shipping address is shared and you send the product.

    The creator

    The package comes to you, and in most collaborations you carry on in the chat.

The example shows a product gifting campaign. Paid posts, UGC and commission campaigns follow the same three steps, and brands can also invite creators directly.

— 02 / Trust

Reviewed on both sides.

We look at every account before it gets in, so both sides can spend their time on the collaboration instead of sorting.

Every creator is reviewed

We check follower quality, engagement and content before a creator can apply to anything.

Every brand is reviewed

We check the company and the contact person before a brand can publish a campaign.

The terms are visible up front

Product, requirements, deadline and any compensation are in the campaign. Both sides know the deal before anyone says yes.

The address is shared on a yes

The creator's shipping address only shows once the brand approves the application or the creator accepts an invitation.

For brands
— 03

Stop chasing creators. Let them come to you.

You describe what you want. Creators who like it apply, and you choose who gets the product.

Creators who chose you

Every applicant has read the campaign and chose to pitch you. A very different start than a cold DM.

You decide who gets the product

See followers, niche and audience before you approve. You only ship to creators you picked yourself.

More with Plus and Pro

Paid posts, UGC and commission, full creator profiles, your own invitations and chat with every creator.

Inbox · Face serum for dry skin
E
Emma L.8.4k followers · Skincare · Gothenburg

I've struggled with dry skin for years and my followers often ask about my routine.

S
Sara M.23k followers · Lifestyle · Stockholm

My audience is women aged 25 to 34 who like simple routines. Happy to do a before and after.

A
Alva K.3.1k followers · Skincare · Malmö

A small but engaged audience that trusts my tips. I reply to every comment.

List your brand for freeSee brand pricing
For creators
— 04

PR packages and collaborations from brands you actually like.

You pick who you apply to, and you see the terms before you write a line.

No follower minimum

The brand says who they'd like to reach per campaign, but every verified creator can apply.

Free to start

Your profile, 5 applications a month, invitations and chat cost nothing. Want to be seen first? There's Plus and Pro.

Your profile works as your media kit. Want your own to send to brands? Make one on Mediakitster

Create a creator profileSee creator plans
— 05 / Voices

What creators say.

“Thank you Unwrappa! So many different options and quick replies from companies. Most brands reach out within an hour, which is incredibly smooth.”
@jagheterlinnea
“Unwrappa has helped me connect with incredible companies in the easiest possible way! No hassle, one application, one reply, and everything has worked so well!”
@johannalennartsson
“I'm super happy with Unwrappa. A simple, great platform for us smaller creators who want to take the step into the influencer life.”
@cheillabetina
— 06 / Pricing

What does Unwrappa cost?

Free to start for brands and creators. Only pay if you want more.

Free

Everything you need to try one PR campaign

$0/ month
  • You appear after Plus and Pro
  • 1 active campaign, up to 3 spots
  • Publish product campaigns with PR packages
  • See every verified creator at a glance
  • Unlock 1 application for free, chat included
Get started
Most popular

Plus

Run paid collaborations and reach creators yourself

$49/ month
$24/ monthBilled $288 per year. You save $300.

Everything in Free, and also:

  • You appear before every free brand
  • Unlimited campaigns and spots
  • Paid collaborations, UGC and commission
  • See full profiles and every application
  • Invite up to 30 creators a month and chat with them
  • Hand-picked creators for your first campaign
Upgrade

Pro

First in line with the creators

$99/ month
$49/ monthBilled $588 per year. You save $600.

Everything in Plus, and also:

  • You appear first of all with creators
  • Pro badge on your brand
  • We email matching creators about your campaign
  • Invite up to 100 creators a month and chat with them
  • Hand-picked creators for every campaign
  • Priority support, answered within one business day
Upgrade

Cancel anytime from your dashboard. No long-term commitment. Need help with logistics, storage and creator selection? We can run the whole campaign for you. Contact us

— 07 / Questions

Frequently asked questions.

About Unwrappa
Unwrappa is an influencer marketing platform, founded in Sweden, where brands publish campaigns and manually verified creators apply with a pitch. The brand chooses which creators get the product or the collaboration, and on Plus and Pro brands can also invite creators directly to paid or free collaborations. It's free to start for both brands and creators, and the paid plans add more features and visibility.
An agency picks creators for you and usually charges per campaign. On Unwrappa you publish the campaign yourself, creators apply and you choose. Product seeding is free to run, and Plus or Pro is a flat monthly price. If you'd still like help with the whole campaign, from storage to selection, we offer that as a separate service.
No. Unwrappa connects brands and creators. The collaboration itself, the shipment and any payment are handled directly between the brand and the creator, so agree on the terms in writing before you start.
Yes. Listing your brand and running a PR campaign is completely free, with no time limit. Plus ($49 per month) unlocks the ability to add compensation to your campaigns, the Find Creators feature for sending direct invitations, and chat with creators who apply to your campaigns or accept your invitations.
On Free you run one active product campaign with up to 3 spots and receive applications from verified creators. Plus ($49/mo) unlocks four things: paid posts, UGC content and commission on your campaigns, full profiles for every verified creator, up to 30 personal direct invitations a month, and real-time chat with every creator you match with. Pro ($99/mo) raises that to 100 invitations a month and adds reach: your brand appears first with creators, carries a Pro badge, and we email matching creators about your campaign.
On Plus you can add compensation per post when you create the campaign. Creators see the compensation and brief before they apply, or directly in the invitation if you reach out yourself. When you approve a creator a chat opens where you align on brief, content and deadlines. On paid collaborations posting becomes a requirement. The creator has been paid for the content you agreed on. The payment itself is handled outside the platform (invoice or direct payment) using your normal process.
Yes, with the Commission campaign type on Plus and Pro. The creator gets the product and a personal discount code, and earns a share of every purchase made with the code. You create and track the code in your own e-commerce stack (Shopify, WooCommerce or similar) and pay out the commission yourselves. Unwrappa does not create codes or track purchases.
Yes. On each campaign you can describe the products, any compensation (on Plus and Pro), deadline, number of spots, and the creators you'd most like to reach (preferred follower range, audience gender and country). These act as preferences and are shown to creators before they apply. Any verified creator can still apply, but you decide who to approve.
Yes, with Plus or Pro. Find Creators lets you filter through all verified creators and invite specific people to one of your active campaigns. When they accept, an approved application is created and you can coordinate from there in the app. Plus includes 30 invitations a month and Pro 100. Creators we hand-pick for you don't count.
On paid collaborations posting is a requirement, the creator has been paid to post the content you agreed on. On free PR campaigns you ship the product in exchange for exposure and set the expectation in your brief, but there's no platform-enforced rule that forces the creator to post. Because creators choose to apply, the posting rate is still significantly higher than cold outreach.
Every creator account is manually reviewed by our team. We check follower authenticity, engagement quality, and content consistency before they can apply to any campaign. Bots and accounts with fake engagement are stopped here.

Find your next collaboration.

Free to start, whichever side of the collaboration you're on.

List your brand for freeCreate a creator profile

Learn more about us · Visit the blog