Privacy Policy
Effective Date: January 2026
1. Introduction
Unwrappa ('we,' 'us,' or 'our') connects Creators and Brands for PR collaborations. We value your privacy and are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR).
2. Data Controller
This service is operated as a hobby project.
Contact: Philip Björklund
Email: hello@unwrappa.com
Location: Sweden
3. Data We Collect
We collect the following information to facilitate the matching process:
Creators
Full name, email, age, physical address (for PR packages), gender, social media links (Instagram/TikTok), media kits, and links to selected video content.
Brands
Company name, contact email, website URL, social media links, and criteria for creators (e.g., target age/gender).
Technical Data
We use essential cookies to keep you logged in and ensure site security.
4. How and Why We Use Your Data
We process your data based on your consent and the necessity to perform our service. Specifically:
Application & Matching
Your profile and media kit are only shared with a specific Brand when you actively choose to apply to their opportunity. Your data is not publicly browsable by Brands.
Logistics
Sharing Creator addresses with Brands only when a collaboration is confirmed for shipping PR packages.
Verification
To manually review and approve applications to ensure community quality.
Communication
To notify you of account status and applications.
5. Data Retention
We retain your personal data only as long as you have an active account with us. If you choose to delete your account, your data will be permanently removed from our active database within 30 days.
6. Third-Party Links
Our site allows users to link content from third-party platforms (e.g., Instagram, TikTok). Unwrappa is not responsible for the privacy practices of those external platforms.
7. Your Rights
You have the right to access, correct, or request the deletion of your data at any time. Please contact us at hello@unwrappa.com to exercise these rights.