How to Write a Pitch to Brands: Examples and Templates (2026)

Short answer: A good pitch to a brand is short, personal and about them, not you. It shows that you know the brand, that your audience is their customers, and exactly what you want to create. End with your media kit. The whole pitch should take 30 seconds to read. Below are five building blocks, a good and a bad example, and three templates.

Why most pitches get no reply

Most look the same: "Hi! I love your brand and would love to collaborate. I have X followers. Let me know!" It says nothing about why you fit that particular brand, and it drowns among all the others.

The good news is that this makes it easy to stand out. A thoughtful pitch is noticed straight away, precisely because so few people do the work.

Five parts every good pitch has

1. A personal opening

Start with something specific about the brand. Not "I like your products" but "I have used your face oil for three months and it has replaced two other products". It shows the message was written for them.

2. Why you fit them

Answer the question: why should this brand work with you in particular? It is about your audience, not your follower count. Good: "My audience is 78 percent women aged 25 to 34 in Sweden who are interested in sustainable skincare." Less good: "I have 12,000 followers."

3. Proof

If you have done collaborations, mention one or two relevant ones. If not, use a result of your own: "My latest skincare post got 340 saves and several people asked where to buy the product."

4. A clear proposal

Say exactly what you want to do: try a product and show it in a reel and three stories, create a UGC video they can use, or something else. Avoid "maybe we could collaborate somehow".

5. Media kit and sign-off

Link or attach your media kit and keep the ending short. No essay, no begging.

Bad pitch and good pitch

The bad one

"Hi! My name is Anna and I'm an influencer with 8,000 followers. I love your brand and would love to collaborate! I make content about fashion and lifestyle. Let me know if you want to send products!"

Why it doesn't work: no connection to the brand, no audience numbers, no media kit and no proposal. The brand has no reason to reply.

The good one

"Hi [name]! I found [brand] through your [product] and have followed you ever since. Your focus on [sustainability/quality/design] fits what I do.

I make content about sustainable fashion for an audience that is 82 percent women aged 20 to 35 in Sweden. My latest collaboration got 12,000 views and 5.2 percent engagement.

I would love to try your [product/collection] and show it in a reel and three stories, with my honest experience.

My media kit: [link]. Let me know if it sounds interesting!

Best, Anna"

Why it works: a personal connection, audience data, proof, a clear proposal and a media kit. It takes under 30 seconds to read.

Three templates to start from

Use them as support, not finished text. Rewrite them in your own words, or everyone ends up sounding the same.

Template 1: Your first pitch

For you if you haven't done collaborations yet but have engaged followers.

"Hi [name]! I have followed [brand] since [when] and [why you like them].

I make content about [niche] for [number] followers with [X] percent engagement. My audience is mostly [age, gender, country] and interested in [interests].

I would love to [your proposal] and share my honest experience with my audience.

My media kit: [link]. Thanks for reading!

[Your name]"

Template 2: You have done collaborations

"Hi [name]! I make [type of content] about [niche] and have worked with brands like [one or two names].

I think [brand] and my audience are a good match: [reason based on your audience].

My latest collaboration with [brand] delivered [result: views, saves, clicks].

I would like to [proposal] for you.

Media kit and past collaborations: [link]. Hope to hear from you!

[Your name]"

Template 3: You are an expert in your niche

"Hi [name]! As a [title, for example skin therapist or personal trainer] I make content that helps my audience [what].

I have tested [category] for [number of years] and my audience trusts my advice. My latest product test got [result].

I have followed how [brand] works with [something specific] and think your products would suit my audience. I would love to [proposal].

My media kit: [link].

Best, [your name]"

What to leave out

• Copied templates without changes. Brands notice straight away.

• A rate card in a PR package pitch. If you want to be paid, suggest it as a separate paid collaboration.

• "I'm happy to post if I get free products." Describe what you want to create, not what you want to get.

• Old stats. Views since 2019 say nothing. Use the last 30 days.

• Apologies. "I'm still quite small, but..." weakens the pitch. Be proud of what you have.

Follow up, once

If you haven't heard back after a week, send a short reminder: "Hi again! Just checking whether you had a chance to look at my proposal. Have a lovely day!" If there's still no reply, move on. A no or silence now can turn into a yes later.

How to pitch on Unwrappa

On Unwrappa you don't have to hunt for the right contact person. You apply directly to campaigns from verified brands, and your pitch goes to the people who decide.

• Read the campaign carefully. The brand writes what they hope for and the profile they want. Answer that.

• Keep it short. The pitch can be up to 2,000 characters, but three to five sentences is usually enough.

• Leave out links and usernames. The brand sees your profile with niche, channels and followers, so use the space on why you fit.

• Keep your profile up to date. It works as your media kit in every application.

Want to know more about the whole path to your first collaboration? Read how to get PR packages.

Frequently asked questions

How long should a pitch be?

Short enough to read in 30 seconds, about four to six sentences. What matters is that it is specific, not long.

Should I pitch by DM or email?

Email if the brand has an address for collaborations, otherwise DM. Email is easier to forward to the right person.

Should I mention price in the pitch?

Not for a PR package. For a paid collaboration you can mention that you have a rate card, or wait until the brand shows interest.

What do I do if I don't get a reply?

Send a short reminder after about a week. If there's still no reply, move on and try another brand.

Can I pitch if I only have a few followers?

Yes. Highlight your niche, your engagement and your best content examples. Smaller brands are happy to work with smaller creators.