Influencer Platforms in Sweden 2026: A Comparison for Smaller Brands
Short answer: Influencer platforms come in three types: marketplaces where creators apply to your campaigns, searchable databases where you find and contact creators yourself, and performance networks where creators are paid per click or sale. For a smaller brand starting with PR packages, a marketplace with a free tier is often the easiest. If you have a team that handles outreach itself, a database fits.
We run Unwrappa, which is one of the platforms below. We have tried to be fair: all details about the other platforms come from their own websites on 8 October 2026, linked in the sources. Prices change, so always check the current price.
Three types of platforms
Marketplace: you publish a campaign or brief and creators apply. You choose among people who are already interested. Examples: Collabstr, Influee and Unwrappa.
Searchable database: you search millions of profiles with filters for niche, followers and audience, and contact the creators yourself. Examples: Modash, Storyclash and Upfluence.
Performance network: the creator is paid per click, sale or lead through trackable links and codes. Examples: Make Influence and Metapic.
How we chose the platforms
We included platforms that recur in Swedish comparisons or have a Swedish presence, and that a smaller brand can get started with on its own. Large enterprise systems that require a sales call and an annual contract are not the focus, with Upfluence as an example of that type.
The platforms in alphabetical order
Collabstr
Type: marketplace. You buy fixed packages directly from creator profiles or post a campaign that creators apply to with their price. Payment is held until you approve the delivery.
Reach: over 1.2 million creators according to Collabstr, worldwide. The website is in English.
Price: a free tier with a 10 percent fee when you hire a creator. Pro costs USD 249 a month billed annually and gives one campaign a month. Premium costs USD 333 a month billed annually, with unlimited campaigns and a 5 percent fee.
Suits: brands that want to buy content at a fixed price, including from creators outside Sweden.
Influee
Type: marketplace where creators apply, focused on UGC and influencer videos.
Reach: over 3,000 verified influencers in Sweden according to Influee, out of over 170,000 profiles in total. Swedish website.
Price: Starter EUR 199 a month for up to 10 collaborations, Basic EUR 449 for up to 25 and Pro EUR 849 for up to 50. On top of that a 10 percent payment fee and the creator's fee. No commitment period and no free trial.
Suits: brands that want a steady flow of UGC videos and have budget for a monthly fee in euros.
Make Influence
Type: performance-based platform where pay can be per click, a percentage of orders or a fixed price per lead, but also fixed collaborations and UGC. Danish-owned, with a Swedish website.
Reach: over 5,000 approved influencers and creators according to Make Influence.
Price: Entry SEK 1,050 a month, or SEK 895 billed annually, plus a 30 percent service fee, for up to 5 influencers, one campaign and SEK 75,000 in revenue. Basic SEK 6,000 a month, Growth SEK 9,000 and Full Service Pro from SEK 13,500, with a lower service fee on higher plans. Optional onboarding for SEK 7,500.
Suits: online retailers that want to pay for results in clicks and sales.
Metapic
Type: performance-based platform with trackable links, as self-service or as an agency service.
Creators: at least 18 years old and normally at least 5,000 Instagram followers according to Metapic.
Price: self-service from at least EUR 250 a month or 10 percent of payouts to creators. The agency service requires at least three months.
Suits: brands that want to build a long-term commission programme.
Modash
Type: searchable database with tools for outreach, tracking and payments. Creators don't sign up themselves; you find and contact them.
Reach: over 380 million profiles according to Modash, worldwide.
Price: Essentials from USD 199 a month and Performance from USD 499. A 14-day free trial without a card, with limited usage.
Suits: teams with time to contact and negotiate with many creators themselves.
Storyclash
Type: searchable database and analytics tool, now part of Kolsquare.
Reach: over 120 million creators including Swedish ones according to Storyclash.
Price: according to the website's FAQ, Starter EUR 499, Growth EUR 999 and Scale EUR 1,899. Pricing is tailored after a call, and there is a demo but no stated free trial.
Suits: brands with many collaborations a month that want to track and measure them.
Unwrappa
Type: marketplace where brands publish campaigns and manually verified creators apply with a pitch. With Plus or Pro you can also invite creators directly. Swedish.
Reach: over 650 verified creators, 81 percent of them with under 10,000 followers.
Price: a free tier with one active product campaign and up to three spots. Plus SEK 399 a month, or SEK 199 billed annually. Pro SEK 799 a month, or SEK 399 billed annually. No commission; money goes directly between brand and creator.
Suits: smaller Swedish brands that want to start with PR packages and micro-influencers.
Upfluence
Type: searchable database with tools for outreach, e-commerce integrations and payments.
Reach: over 14 million creators according to Upfluence.
Price: on request, as a fixed platform fee with no percentage of sales. Contracts are at least twelve months. A free trial after an initial call.
Suits: larger online retailers with budget for an annual contract.
How to choose the right platform
How much time do you have? A marketplace lets creators come to you. A database requires you to contact and negotiate yourself.
How do you want to pay creators? Products, a fixed fee or commission. Pick a platform that supports that model.
What is the total cost? Add the monthly fee, percentage fees and the creator's pay. Some take a percentage of every collaboration, others only a fixed fee.
Where is your audience? If you sell in Sweden, you need Swedish creators with a Swedish audience, not just a big global pool.
Who pays the creator? That decides who is responsible for employer contributions when the creator has no F-skatt. Ask the platform and read the tax guide for brands.
Can you try it for free? A free tier or trial lets you see whether the creators fit before you pay.
Frequently asked questions
Which influencer platform is best for small businesses?
It depends on how you want to work. If you want to start with PR packages and let creators come to you, a marketplace with a free tier fits. If you want to pay for sales, a performance network fits. If you have a team for outreach, a database fits.
Are there free influencer platforms?
Yes. Unwrappa has a free tier for one product campaign and Collabstr has a free tier with a fee per hire. Modash has a 14-day free trial.
What does an influencer platform cost?
From nothing to several thousand kronor a month, plus any percentage fees and the creators' pay. Also read what an influencer costs.
Do I need a platform at all?
No. You can find creators yourself on Instagram and TikTok. A platform saves time and makes comparing easier. Read how to find the right influencers.
What is the difference between a marketplace and a database?
On a marketplace creators apply to you. In a database you search for creators and contact them yourself.
Details about other platforms were taken from their own websites on 8 October 2026. If you find something that is wrong or has changed, contact us and we will correct it.
Sources (accessed 8 October 2026)